Members, staff, customers or participants. Find out before you decide, without big-firm fees.
400 people, one contested issue
That's what a custom study from a large research firm typically costs. It doesn't need to. Clarion's founder, Rebecca Hall, ran this kind of research inside large firms, so she knows which parts drive the cost and which parts drive the answer. Clarion keeps the depth and drops the overhead, for a fraction of the price.
Know where members stand before you speak for them.
Understand staff or customers before a big change.
Hear your community properly before you act.
Use the instrument with your own groups.
Bring the decision in front of you. Clarion finds out where your people stand and what that means for the choice you have to make. You'll know:
On the tension underneath the issue, not just the headline question.
Who is settled and who could be persuaded.
Which arguments shift their view, in either direction.
Differences between groups, such as role, tenure or region.
Before a submission, campaign or public position goes out in members' names.
If you could say, with evidence, that members back it, how would that change the conversation?
Before a restructure, return to the office or a new policy.
If you could see resistance before you announced the change, what would that save you?
Before a price change, new service or rebrand.
If you knew who might leave before the change, how many would you keep?
Before a council, club or charity commits.
If you could hear past the loudest voices, would you still make the same call?
Getting it wrong once usually costs more than finding out first.A submission your members disown, a change you have to reverse, customers who quietly leave, staff who stop trusting the process.
Big companies, industry bodies and governments commission research regularly to track where their people stand. They see shifts early and adjust before it costs them.
Most organisations walk in the dark without a map. They decide on instinct, on the loudest voices or on a survey from years ago.
Clarion Soundings gives you the same ongoing view, for a monthly cost instead of the large sum a single study usually costs.
Five minutes. You'll get a score on each of these, your weakest point and what to do about it.
“Good research should be within reach of any organisation that needs it. It can be, and it doesn't need to cost what the big firms charge.”
Finish the scorecard and you can book a call with Rebecca. It starts from your result and the decision in front of you.
About Clarion Soundings. Clarion Soundings gives organisations the depth of a large research firm at a price they can justify. Its framework comes from years of running corporate reputation and public opinion research inside large firms.